Storyboard illustrations for campaign key video which had to feature 3-4 outfit changes

Holiday Magic

Client: Raffles City Singapore

Agency: Lucidity

Concept art visualisation and art direction for Raffles City Singapore’s Christmas 2024 campaign in collaboration with Jo Malone. The visuals were used as part of a pitch for the campaign.

Key visual concept illustration.

Storyboard illustrations for 30 second campaign video featuring various tenants from the shopping mall

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Raffles City CNY 2024

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