Raffles City x Guerlain Christmas 2022
Client: Raffles City Singapore
Photography: Telescope Studios
Agency: Lucidity
Concept art visualisation and art direction for Raffles City Singapore’s Christmas campaign in collaboration with beauty brand Guerlain.
Combining their iconic honeybee motif with a star sign, we wanted to create a campaign that was whimsical and magical for the festive season.
Concept visuallisation illustration
Storyboards for the animated campaign video
Campaign video used in-mall and on Raffles City Singapore’s social media