313@Somerset Wayfinding Visual
Client: 313@Somerset
Agency: Lucidity
Key visual illustration for a proposed pitch, wayfinding campaign at 313@Somerset, a shopping mall in Singapore popular with teenagers and young adults.
The key visual features two female shoppers surrounded by a mix of tenants as well as activities unique to 313@Somerset. A vector style illustration was adopted for ease in adaptation for other sizes.
Simplified key visual for horizontal applications
Illustration icons adapted for wayfinding lift sticker
